ICONIC London Radiance Booster - Honey Glow

Get ready for your most ICONIC glow yet. Revealing the brand new and soon-to-be legendary glimmering glow-giver, ICONIC London Radiance Booster.it's an all-over sheer liquid radiance, that leaves your skin perfectly prepped and perfected for makeup application, and ultra-dewy looking. A truly multi-functional formula like no other, it can be worn alone to complement your natural beauty or under foundation for a luminous underglow. Want post-facial healthy-looking skin every single day? It's time to arm yourself with Radiance Booster. Glow get 'em… The first ever sheer full-face base combines filter-like properties for selfie-worthy skin. Radiance Booster is all you need for a flawless, fresh-faced, and radiant complexion - let the beauty of your skin shine through! ICONIC London's Radiance Booster contains a cocktail of innovative ingredients such as Oleo-Gel complex, that works to smooth and even out your complexion and luminizer peptides to maintain flawless transparency. Skin is left polished and plumper-looking. What more could you want? Radiance Booster contains no glitter or shimmer particles, meaning you're left with that glossy, glowy finish - without the sparkle.Shades included: Shell Glow - Light skin tones (Light with neutral undertones) Champagne Glow - Light to Medium skin tones (Light Medium with cool undertones) Sand Glow - Medium skin tones (Medium with golden undertones) Honey Glow - Medium skin tones (Medium with neutral undertones) Caramel Glow - Medium to tan skin tones (Medium with warm undertones) Tan Glow - Medium to tan skin tones (Tan with neutral undertones) Bronze Glow - Tan to deep skin tones (Tan with warm and golden undertones) Toffee Glow - Tan to deep skin tones (Deep with golden undertones) Deep Glow - Deep skin tones (Deep with neutral undertones) Rich Glow - Deep with red undertones (Deep Neutral Brown)Features: Multi-use tinted illuminator for that instant lit from within glow Infused with Oleo-gel complex The illuminator beautifully enhances the complexion by adding a touch of shimmer to it Features a lightweight, buildable and blendable formula that glides on smoothly to give you a super highlighted glow Can be used alone or in combination with your favourite makeup product This product is 100% vegan and cruelty freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Sheer Bronze - Beach Vibes

Get that holiday glow every single day with the Iconic London Sheer Bronze. The first ever liquid bronzer, Sheer Bronze is the perfect post-holiday pick me up for your skin! The easy to blend, unique gel-to-watercolour formula that effortlessly melts into your skin leaving your complexion radiant and luminous. Get ready to glow like never before…Sheer Bronze is the ultimate bronzing product to recreate natural sunkissed dewy bronze. The very first liquid bronzer, it's highly blendable and super easy to use - with a natural-looking subtle finish that can be built up to increase the colour intensity.Infused with horehound extract known for its anti-pollution benefits, this vegan formula contains an advanced soft-focus complex. The result? A healthy-looking, flawless, dewy sun-kissed sheen.Available in six, complementary skin shades: Beach Vibes: For fair to light skin tones. Sun Kiss: For light skin tones with cool undertones. Golden Hour: For light to medium skin tones. Caramel Glow: For tan skin tones. Spiced Tan: For deep skin tones. Sunset Bronze: For very deep skin tones.Sheer Bronze is the perfect answer to recreate that post-holiday bronze look all year round.Features: Pigmented liquid bronzer that is easy to blend Infused with horehound extract that is known for its anti-pollution benefits Unique gel-to-water formula that effortlessly melts into your skin Gives you a radiant and luminous complexion Easy to use bronzer that gives a subtle finish Intense color build up that gives a dewy, sun-kissed sheenAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Lip Duo

Lip Plumping Gloss or Lustre Lip Oil? There's no need to choose babe, because your makeup bag deserves both of these essentials. Lip Duo is the perfect choice for those who love cushiony, voluminous, naturally fuller-looking lips with a high-shine, glossy finish. So, that makes pretty much all of us then?Spoil your bestie this holiday season with not one but two iconic lip products. Iconic London Lip Duo Gift Set is the perfect stocking filler for your cousin, colleague or hard-to-buy for bestie. Containing the best-selling Lustre Lip Oil in She's A Peach and Lip Plumping Gloss in Peek-a-boo, you can be sure that she'll love the peachy-nude tones and ultra glossy finish. It's a sure-fire crowd pleaser (in fact, you might want to get one for yourself, too!)This kit contains: Iconic London Lustre Lip Oil - She's a Peach (6ml): With the high shine of a gloss and the moisture of a balm, Iconic London Lustre Lip Oil is a hybrid makeup-meets-skincare product. The ultra-nourishing formula intensely hydrates lips, leaving a gorgeous glazed finish for a fresh, irresistible and instantly fuller-looking pout. Combining skincare with makeup, the luxurious combination of vitamin C and hyaluronic acid enriches the lips with moisture and hydration. Meaning that even after the glossy finish has worn off, the hybrid-formula will leave lips feeling conditioned and ultra-soft for hours on end. Comes with a totally unique roller applicator. The soft wand glides over the curves and contours of the lip leaving a generous, even layer of oil and provides a sensorial application that will leave you wanting to apply again and again. The effect? Juicy fuller-looking lips! The non-sticky vegan formula is super smooth, soft and comfortable to wear. Available in various flattering sheer finishes, each shade has a delicious scent that smells good enough to eat. Iconic London Lip Plumping Gloss - Peek-a-Boo (5ml): Cushion-y lips without the commitment? Iconic London Lip Plumping Gloss has got you babe!The ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide that helps to support natural collagen production for more defined and voluminous looking lips. Nourishing aloe vera and toning green coffee oil keep your pout kissably soft and smooth. For a fresh finish, the minty menthol and frescolat adds a cooling tingle. Enriched with ingredients to create a hydrated, fuller looking pout, these ultra wearable glosses help give lip contours a more defined and voluminous appearance. Has a fresh minty scent. Available in multiple sheer shades to flatter all skin tones; from taupe to dark cherry. Wear alone for a quick boost or layer over your lip colour to plump up the volume. About the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London All Angles Brush Set

Get ready to level up your glam game with Iconic London All Angles Brush Set. Designed to flawlessly sculpt, snatch and seamlessly-blend your makeup. Each and every brush has been expertly crafted to deliver your most beautiful base yet. Whether you want a natural, softly sculpted look or you're taking your look next level with a full-glam, master your makeup with these pro-level tools. Never be caught short with this set of 12 multi-use, must-have brushes. 100% vegan and cruelty-free, these ultra-soft synthetic brushes expertly pick up, disperse and blend formulas perfectly, so that you can build, buff and blend with ease. You can call them the crème de la crème of makeup brushes - because you'll use and love every single one. It's time to dial up your glam and serve some serious face with the All Angles Brush Set.Features: 12 premium quality brushes that help in creating flawless makeup looks Soft, tightly packed bristles that are vegan and cruelty-free Ergonomic handle offers a perfect non-slip grip Can be used to apply powder, cream and liquid products Perfect for both, beginners and professionals

ICONIC London Lip Plumping Gloss

Cushion-y lips without the commitment? ICONIC London Lip Plumping Gloss has got you babe!The ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide that helps to support natural collagen production for more defined and voluminous looking lips. Nourishing aloe vera and toning green coffee oil keep your pout kissably soft and smooth. For a fresh finish, the minty menthol and frescolat adds a cooling tingle. Enriched with ingredients to create a hydrated, fuller looking pout, these ultra wearable glosses help give lip contours a more defined and voluminous appearance. Has a fresh minty scent. Available in multiple sheer shades to flatter all skin tones; from taupe to dark cherry. Wear alone for a quick boost or layer over your lip colour to plump up the volume.Shades included: Nearly Nude - A soft taupe shade Peek-a-Boo - A bright pink shade Lovestruck - A mid pink shade Feeling It - A brown nude shade Not Your Baby - A light pastel pink shade Sweet Talk - A bright candy pink shadeFeatures: Lip gloss that plumps as well as hydrates lips Enriched with the goodness of aloe vera and green coffee oil Provides a cooling and soothing sensation Gives you soft, smooth and voluminous looking lips Has a fresh, minty fragrance The shimmer finish will glam up any look This product is 100% vegan, paraben free and cruelty-free Available in multiple sheer shadesAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Prep Set

It's time to get glowing! ICONIC London Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray can be used to prep the skin before applying makeup, set a finished look or add a radiant gloss to a bare face and it's 100% vegan. This wonder spray has extracts of cucumber and chamomile which will give you a stand out gloss. If that isn't enough it's also rich in antioxidants, green tea and vitamin E which helps to condition your skin and not forgetting caffeine which can aids in combating dark circles around your eyes. This hero product is going to leave your skin revitalised and glowing.Shades included: Original: A perfect champagne glow to make any skin tone radiant and glossy. Glow: A beautiful bronze glow to bring a more sun kissed gloss to any skin tone.Features: 2-in-1 spray that preps skin for makeup application and sets your makeup for long hours Enriched with cucumber and chamomile extracts and green tea, vitamin E, caffeine and antioxidants The shimmer particles impart a radiant and dewy finish Can be used alone for a refreshing and hydrating look This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Glaze Crayon

Get ready to sparkle with the brand-new Iconic double-ended eye duo. Introducing Iconic London Glaze Crayon, the ultimate 2-in-1 crayon for creating shimmering, ultra-mesmerising eye looks in seconds. Packed with pearlescent pigments and irresistible sparkle, this is a brand-new way to create a smouldering, shimmering eye look in an instant. It's glossy, gorgeous and seriously glam. Turn heads and mesmer-eyes with the brand-new Glaze Crayon eye colour. One end houses a super silky eyeshadow crayon, that can be blended over the eyelid for a captivating wash of metallic colour. With one-stroke intense colour, the creamy crayon blends like a dream before setting with a comforting finish.On the other end, you'll find the secret to getting that 'grown-up glitter' glaze. An ultra-rich, non-sticky glitter gel, perfect for creating that sparkling, wet-look glazed effect. Bye-bye fall-out… just a hypnotic eye look with powerful grip that promises to enthral all those you lay eyes upon.Shades included: Champagne Glitter Goldmine Glitter Lava Glitter Nectar Glitter Onyx Glitter Quartz Glitter Volcanic GlitterFeatures: Dual crayon eyeshadows for ultra-glam looks Matte and metallic shades that are designed to be layered or used on their own Intensely pigmented formulas that glide on smooth and set to a velvety matte finish Long-wearing, smudge-proof, crease-proof and transfer-proof Ultra-rich, non-sticky glitter gel, perfect for creating a sparkling, wet-look glazed effect 100% cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Mega Glow Duo Original

No look this holiday season would be complete without a touch of GLOW and trust us, this duo really delivers. Featuring our best-selling Illuminator and world-famous Prep-Set-Glow, Iconic London Mega Glow Duo will give you a truly out-of-this-world skin sheen. This kit contains: Iconic London Prep-Set-Glow - Original (120ml): It's time to get glowing! ICONIC London Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray can be used to prep the skin before applying makeup, set a finished look or add a radiant gloss to a bare face and it's 100% vegan. This wonder spray has extracts of cucumber and chamomile which will give you a stand out gloss. If that isn't enough it's also rich in antioxidants, green tea and vitamin E which helps to condition your skin and not forgetting caffeine which can aids in combating dark circles around your eyes. This hero product is going to leave your skin revitalised and glowing. Iconic London Illuminator - Original (13.5ml): ICONIC London Illuminator is the must have product everyone is raving about - from Khloe Kardashian to Jourdan Dunn - get your glow on with this incredible vegan illuminator drops. This concentrated liquid shimmer can be added to your foundation, primer or moisturiser, or simply used on its own for a super highlighted glow. Available in 5 shades, it can also be used to contour. Every drop of this super-concentrated shimmer elixir glides on smoothly to bestow ultra-blendable glow.

ICONIC London Tan And Buff Brush

Make tanning a breeze with Iconic London Tan & Buff Brush. The only tanning tool you need, use together with our NEW Prep-Set-Tan for a fake tan that'll leave you glowing and golden - with no hassle, mess or false tan faux pas. What it is: Get ready to tan like a pro thanks to the brilliant Tan & Buff Brush. The super fluffy, dome-shaped brush is the secret behind achieving a seriously ICONIC fake tan. Great for fake tan novices and glow-getting babes alike, it ensures a perfect, streak-free, buffed and blended application with no mess, no fuss - just gorgeously golden skin. What it does: Take the stress out of tanning with the Iconic London Tan & Buff Brush. The uniquely shaped fluffy brush is designed to expertly diffuse, buff and blend fake tan over the skin, evenly distributing pigments for an ultra-natural, flawless and even fake tan finish. Ideal for use with liquid, mousse, gel or even powder products - it's perfectly sized to make tanning a breeze (even in those hard-to-blend areas like the ears and hairline). Plus, the curved handle gives you complete control, meaning you're guaranteed your best ever tan… every single time.Features: High-performance makeup brushes with super fine densely packed bristles for instant high coverage This professional quality makeup brush picks product nicely and blend it all seamlessly The soft bristles are gentle on skin, offer optimum coverage with minimal product waste This brush can be used to effortlessly blend tanning spray onto your face and neckAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Glossing Brush

If you're into your liquid formulas - you are going to LOVE this. Introducing Iconic London Glossing Brush. The perfect pairing to the Iconic Sheer Bronze, Sheer Blush and Illuminator. It expertly sculpts the contours of your face to deliver a flawless, second skin finish. It's the ideal brush to glide your favourite liquid glow products over the face to create a seamless, supple, glossy-looking complexion.The curved brush head does all the hard work for you! It hugs the contours of your face to apply an even amount of product, exactly where your skin needs it. The super-soft, vegan bristles are densely packed and features a reservoir inside the middle of the brush head to hold liquid formulas inside. The product is then expertly dispersed and blended over your skin for a smooth, dreamy skin finish.About the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London In Your Dreams

For that flushed-from-within, healthy-looking glow, Iconic London In Your Dreams Gift Set has you covered. Combining the best-selling Iconic London Sheer Blush and ultra-flattering Iconic London Lip-Plumping Gloss, your complexion is lifted with a veil of soft-focus colour and lips are left plump and pretty-looking. This really is the glam of your dreams!This kit contains: Iconic London Sheer Blush - Cheeky Coral (12.5ml): Iconic London Sheer Blush in Cheeky Coral douses the skin in juicy-looking, soft focus colour for a lit-from-within flush that naturally glows. The ultra-blendable gel-to-watercolour formula sinks into any skin tone, warming the complexion and leaving a healthy-looking sheen. Iconic London Lip Plumping Gloss - Tickle Your Fancy (5ml): The light cream peach shade of the Lip Plumping Gloss in Tickle Your Fancy is ultra wearable, adding volume to the lips and nourishing your pout with its famous zingy-tingle freshness. About the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Liquid Brow Silk Max Hold

Introducing Iconic London Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold ICONIC tube with a precision fibre applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise.There's NO crunchy finish or stiff-feeling brows here! The max-hold gel-wax goes on with a slight whitish pay off ( the initial colour is a guide to check whether all brow hair has been covered), lets you play and shape your arches until you're happy with your look, and then sets as a transparent film with up to a 16H hold. What's not to love?And as if lovely, lifted brows wasn't enough, this makeup must-have is infused with argan oil from Morocco, renowned for its nourishing and conditioning properties, and also vitamin peptides, which are known for their thickening, strengthening and growth stimulating benefits.Features: Brow gel that grooms brows making them look fuller and tamed Enriched with argan oil from Morocco and vitamins peptides Has a hold-gel formula that goes with a slight whitish payoff for drawing the eyebrow line correctly Sculpts and defines brows Offers a transparent gel hold that lasts upto 16 hours This product is cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Lustre Lip Oil

With the high shine of a gloss and the moisture of a balm, ICONIC London Lustre Lip Oil is a hybrid makeup-meets-skincare product. The ultra-nourishing formula intensely hydrates lips, leaving a gorgeous glazed finish for a fresh, irresistible and instantly fuller-looking pout. Combining skincare with makeup, the luxurious combination of vitamin C and hyaluronic acid enriches the lips with moisture and hydration. Meaning that even after the glossy finish has worn off, the hybrid-formula will leave lips feeling conditioned and ultra-soft for hours on end. Comes with a totally unique roller applicator. The soft wand glides over the curves and contours of the lip leaving a generous, even layer of oil and provides a sensorial application that will leave you wanting to apply again and again. The effect? Juicy fuller-looking lips! The non-sticky vegan formula is super smooth, soft and comfortable to wear. Available in various flattering sheer finishes, each shade has a delicious scent that smells good enough to eat.Shades included: Sugar Mama - Pink (Watermelon) Queen - Nude (Honey) She's A Peach - Coral (Peach) One To Watch - Berry Red (Pomegranate)Features: Moisturizing lip oil that hydrates, nourishes and gives your lips a glossy finish Enriched with the goodness of vitamin C and hyaluronic acid The ultra nourishing formula smooths, conditions and softens lips Features a unique roller applicator with a soft wand that glides on smoothly for an effortless application Non-sticky formula provides comfortable wear for long hours Has a delicious fruity fragrance This product is 100% vegan and cruelty freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Pro Puff

Girls, welcome to a new era in makeup application. A finishing brush with a difference, get your all-over glow on with the ICONIC London Pro Puff face and body brush. Slotting perfectly into the palm of your hand, this oversized brush allows for effortless head-to-toe application. Designed to be used as an all-over face and body brush with any powder, from bronzer and highlighter to setting powder, the Pro Puff brush head comprises of thousands of velvety-soft bristles to give a flawless finish.Features: Oval-shaped puff brush with a sturdy handle for easy grip Densely packed velvety soft bristles allow seamless application of powders Can be used to apply bronzers, highlighters and setting powders Provides an even-toned coverage and gives you a flawless finish 100% vegan and cruelty freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Precision Duo Contour Pot

It's time to discover a brand new way to contour. Introducing Iconic London Precision Duo Contour Pots. Forget harsh lines and VCLs (that's visible contour lines, babes!), 2021's clever contouring update means you're left with a seamless, blown-out beautiful finish… every single time. Get ready to be wowed by the transformative textures - a cream base with a velvety setting powder. Think soft, sculpted cheekbones and sweeping, shaded shadows - this is contouring, the modern way. Are you ready to shape, set, seal? You bet you are… Wanna know the secret to seriously seamless shading? It's all in two texture innovation. This unique layering contour combo allows you to sculpt your features with a feather-light cream base before locking in your look with a soft-as-suede ultra-fine powder. Plus, both have a beautifully matte finish to create a natural look - no shine needed babes! The result? A long-lasting, natural-looking contour that's got to be seen to be believed! Trust us, you won't want a filter when your glam's this good.Shades Included: Light Shadow: A barely-there beauty that offers a whisper of beige to your skin. Medium Shadow: A cool-toned taupe brown that effortlessly melts into the skin. Tan Shadow: A chestnut brown that's cool undertones help sculpt like nothing you've tried before. Deep Shadow: Is the one you want - it's beautiful berry brown adds depth and definition in an instant.Features: Richly pigmented cream and powder contour in one Blends effortlessly on the skin and gives a streak-free finish A feather-light cream base with a soft-as-suede ultra-fine powder to lock in your look Can be easily blended with fingers or with a brush/sponge Multipurpose product, easy to apply and is travel friendly 100% cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Seamless Concealer

Get ready for unreal skin. ICONIC London Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. No need to cover up, babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing the look of dark circles, redness, and blemishes, it creates seriously seamless coverage and skin that looks almost naked. 100% perfected, 0% cakey. Easily buildable for lasting, custom camouflage from light to full, this does-it-all concealer comes in various shades that adapt to just about every skin tone. Seamless Concealer is coverage you wear, not coverage that wears you.Shades included: Fair-Medium SkinWarm undertone: Fair NudeCool undertone: Lightest NudeNeutral undertone: Light Cream Medium-Tan SkinWarm undertone: BeigeCool undertone: Natural BeigeNeutral undertone: Fawn Tan-Dark SkinWarm undertone: Warm TanCool undertone: Natural TanNeutral undertone: Deep tan Dark-Deep SkinWarm undertone: Deepest NudeCool undertone: MahoganyNeutral undertone: Rich EbonyFeatures: Liquid concealer that covers blemishes, redness, dark spots and dark circles and gives you a natural finish Features a long wearing formula that offers buildable coverage The unique lightweight, silky texture blends seamlessly into the skin giving a cakey look Comes with a doe foot applicator that makes application, simple, easy and and effortless Available in shades that suit all skin tones This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name, it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Multi-Use Sculpting Palette

Enhance your natural bone structure and define your features with gorgeous creamy, blend-able shades in the Iconic London Multi-Use Sculpting Palette.This palette will enable you to get natural, lifted definition without any harsh hollowing or that heavy makeup feeling. Nail the latest trends and keep your contour fresh! Featuring three shades to conceal, highlight and brighten and three shades to contour, define and bronze, this palette contains everything you need and more to create a flattering, sculpted look, tailored to you. Mix and match the shades to create a custom colour to suit your desired look and skin tone as it changes throughout the seasons. The ultra-creamy formula blends effortlessly to create a second skin finish for gorgeous definition that looks totally au naturel.A little goes a long way with the highly pigmented formula, and with medium coverage you can build-up your desired intensity - perfect if you want that 'no makeup-makeup' look or 'going out-out' full glam! Plus, getting ready on the go has never been easier thanks to the full-sized mirror and travel- friendly slimline compact. What's not to love?!Features: A sculpting palette featuring 6 richly pigmented shades Sculpts, defines and enhances your natural features Each shade features a smooth and blendable formula Offers medium coverage that you can build-up to your desired intensity Comes with a full-sized mirror and travel- friendly slimline compactAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Dewy Glow Highlight

Say hello to a new addition to your makeup bag, Iconic London Dewy Glow Highlighter! This trend-led trio gives you a goddess-worthy glow in seconds. Whether you're touching up your glam on-the-go or prepping for a big night out, this Dewy Glow Highlight is perfect for giving your skin that lifted, luminous radiance in an instant.This stunning compact contains 3 creamy, universally flattering highlighter shades, each containing a blend of blurring and light reflecting pearls to create a beam of sheen like no other. The non-sticky formula leaves your skin with a dewy, glossy finish in just one single swipe. Use together or on their own and get ready to glow.Features: Illuminating 3-in-1 highlighter that gives a dewy glow Lifts the face and accentuates features Makes the face look radiant and glam Non sticky formula that gives a glossy finish in one swipe Perfect for a quick touch-up or glam on-the-go This product is cruelty-free About the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Highlight & Blush Duo Brush

Bring your complexion to life with the stroke of a brush! Iconic London Highlight & Blush Duo Brush is a double-ended, vegan and cruelty free brush that perfectly applies and diffuses powders, gels and creams for a smooth and natural looking finish. Ideal for use with the Iconic London Silk Glow Duo to create lifted, luminous-looking cheeks and a healthy, lit-from-within radiance.Features: Dual-ended professional makeup brush for applying blush and highlighter High-performance makeup brush with super fine densely packed bristles for instant high coverage It picks product nicely and blends it all seamlessly The soft bristles are gentle on skin, offer optimum coverage with minimal product wasteAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Prep-Set-Tan

GLISTEN UP! The best-selling, truly ICONIC shimmer-spritz, Iconic London Prep-Set-Glow now has a summer-time sister spray, Iconic London Prep-Set-Tan and she's infused with the most premium tanning agents to give you your best golden, glowing tan yet. This is an instant on-the-glow stay-cay AND vay-cay essential. Prep-Set-Tan is enriched with hyaluronic acid, giving you a nourished, healthy-looking, and even tan that will last for longer, without drying your skin or catching on ankles, wrists or elbows. Nothing less than SCENT-sational, it is infused with an evocative tropical aroma that not only masks that typical tanning odour but transports you to a far-flung paradise. Shades Included: Iconic London Prep-Set-Tan - Original: Shade Original will develop into a subtle, sun-kissed effect. Iconic London Prep-Set-Tan - Glow: Shade Glow will develop into a richer, warmer tan to add depth to your complexion.Features: Glow tanning spray that gives you the best glowing tan Enriched with hyaluronic acid, multi-vitamins, cucumber extracts and chamomile extracts Gives you a nourished and healthy-looking tan finish The tan lasts long and does not dry out your skin Has a divine fragrance that masks the tanning odourAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Light And Glow Duo

Iconic London Light & Glow Duo creates beautiful, candlelit radiance and a flattering ethereal glow, for an out-of-this-world, dreamy sheen to the skin.Use the champagne shimmer to add light and luminosity to the high points of your face such as the tops of the cheekbones, brow bone and bridge of the nose. Add a beautiful, sun-swept glow to the skin with the golden bronze shimmer. Perfect for dusting over the forehead, cheeks and decolletage.Features: 2-in-1 highlighter to create a lit-from-within luminosity Perfectly pigmented with a creamy skin-like texture, it looks natural in any light Use on cheek and brow bones and anywhere you want to add a touch of glow This product is cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Radiance Booster

Get ready for your most ICONIC glow yet. Revealing the brand new and soon-to-be legendary glimmering glow-giver, ICONIC London Radiance Booster.it's an all-over sheer liquid radiance, that leaves your skin perfectly prepped and perfected for makeup application, and ultra-dewy looking. A truly multi-functional formula like no other, it can be worn alone to complement your natural beauty or under foundation for a luminous underglow. Want post-facial healthy-looking skin every single day? It's time to arm yourself with Radiance Booster. Glow get 'em… The first ever sheer full-face base combines filter-like properties for selfie-worthy skin. Radiance Booster is all you need for a flawless, fresh-faced, and radiant complexion - let the beauty of your skin shine through! ICONIC London's Radiance Booster contains a cocktail of innovative ingredients such as Oleo-Gel complex, that works to smooth and even out your complexion and luminizer peptides to maintain flawless transparency. Skin is left polished and plumper-looking. What more could you want? Radiance Booster contains no glitter or shimmer particles, meaning you're left with that glossy, glowy finish - without the sparkle.Shades included: Shell Glow - Light skin tones (Light with neutral undertones) Champagne Glow - Light to Medium skin tones (Light Medium with cool undertones) Sand Glow - Medium skin tones (Medium with golden undertones) Honey Glow - Medium skin tones (Medium with neutral undertones) Caramel Glow - Medium to tan skin tones (Medium with warm undertones) Tan Glow - Medium to tan skin tones (Tan with neutral undertones) Bronze Glow - Tan to deep skin tones (Tan with warm and golden undertones) Toffee Glow - Tan to deep skin tones (Deep with golden undertones) Deep Glow - Deep skin tones (Deep with neutral undertones) Rich Glow - Deep with red undertones (Deep Neutral Brown)Features: Multi-use tinted illuminator for that instant lit from within glow Infused with Oleo-gel complex The illuminator beautifully enhances the complexion by adding a touch of shimmer to it Features a lightweight, buildable and blendable formula that glides on smoothly to give you a super highlighted glow Can be used alone or in combination with your favourite makeup product This product is 100% vegan and cruelty freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.Alternatively, you can also find many more products from the ICONIC London Radiance Booster range.

ICONIC London Triple Precision Brow Definer

Meet your all-in-one eyebrow hero. Whether you're a brushed up and bushy kinda babe or you like soft, sculpted arches, Iconic London Triple Precision Brow Definer is your complete brow wardrobe in one. Get ready to discover your best ever brows.A three-in-one brow definer, Triple Precision Brow Definer combines a soft, micro brow pencil, a fine tip eyebrow pen and a spoolie brush - so you can get stunning salon-worthy brows at home… every single day.Whether you're wanting to build fullness, sculpt your arches or snatch your brows - Triple Precision Brow Definer is the one for you. The micro brow pencil is perfect for creating a super soft fullness to the brows while the brow pen is unreal at mimicking natural-looking brow hairs. Plus, thanks to a clever tattoo-effect dye, you can be safe in the knowledge that your brows aren't going anywhere for 24-hours. Get ready for your best ever brows, babe.Shades included: Blonde: For bombshells with warm undertones. Ash Blonde: For platinum babes with cool undertones. Cool Brown: For beaut brunettes with cool undertones. Chestnut Brown: For rich brunettes with warm undertones. Chocolate Brown: For dark haired hunnies with warm undertones. Black Brown: For deep brown and black haired babes with warm undertones.Features: Brow definer designed to deliver fuller looking well groomed brows Provides perfect definition Enhances your brow shape Fills in gaps for brows that perfectly delineate your face This product is cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Sculpt & Boost Eyebrow Cushion

ICONIC London Sculpt & Boost Eyebrow Cushion is an innovative two-shade liquid brow compact that creates effortlessly fuller-looking brows. The first-of-its-kind, a cushion-like dispensing system allows your brush to become fully saturated in each of the rich, pigmented colours that are both smudge-proof and sweat resistant to ensure long-lasting, gradual eyebrows. Each cushion contains vitamin E renowned to help stimulate the growth of your natural brows, alongside a unique long-lasting formula. Each champagne-gold, mirrored compact includes a double-sided applicator with a spoolie at one end and an ultra-thin angled brush on the other to create hair-like strokes, for the most precise brow application.Shades included: Fair: Perfect for blonde beauties with a warm undertone to their natural hair and brows. Cool Fair: If you're a platinum blonde, this these cool/ ashy shades will work perfectly. Medium: These medium brown shades suit brunette babes flawlessly. Deep: If you are a darker brunette bae or have gorgeous jet-black hair, this one's for you.Features: Dual-shade liquid brow compact that shapes, defines and outlines your brows with precision for a perfectly sculpted look Enriched with vitamin E to promote hair growth Adds texture and creates the appearance of fuller-looking brows Features a highly pigmented, long-lasting formula that's smudge-proof and sweat-resistant Includes a double-sided applicator with a spoolie at one end and an ultra-thin angled brush on the other end Comes with a built-in mirror for hassle-free application while you're on the go This product is 100% vegan and cruelty freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London HD Blend Base Set

Blend, buff and polish your base to flawless finesse with ICONIC London HD Blend Base Set - the next generation of makeup brushes! Packed with hundreds of bristles in a uniquely shaped brush head, HD Blend Brushes are perfect for applying and blending in any formula to create a 'second-skin' finish to your makeup look.For the ultimate blended base, look no further then the HD Blend Base Set. These hand-picked brushes are uniquely designed to push base makeup into the skin and create seamless and perfectly beautiful looking skin. All makeup formulas are easy to apply with these bespoke brush handles.The set includes: Face Buffer Brush: Use to buff in your base products. Contour Buffer Brush: Create a seamless and sculpted contour. Baking Brush: Apply baking powder with precision. Nose Contour Brush: For a seamless and sculpted nose contour.About the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Silk Glow Duo

Get ready to glow with the brand-new Iconic London Silk Glow Duo. Unveiling a beautiful blush on one side and a luminous highlighter on the other, this clever compact features a gel-powder texture that will deliver a glossy shot of radiance and a flush of colour in one sweep! The best part? It will never look powdery - sold! What it is: The butter-soft highlight and blush duo are packed with pearlescent pigments and combine the smooth finish of a liquid highlighter with the weightlessness of a powder to deliver a seamless blend for that lit-from-within glow. What it does: It will instantly perk-up your complexion to reveal lifted, luminous cheeks along with a radiant rosy flush. The ultra-fine formula smooths and skims across your fine lines for a soft-focus, diffused sheen to the skin.Why we love it: Aside from the silky lightweight texture, and how totally instagrammable that gold compact is, we love how this product gives a soft-focus, luminous glow that sits comfortably on your skin all night long. Plus, the gel-powder is embossed with a stunning iconic design to enable your brush to pick up as many high-shine particles as possible!Where to wear: Layer both shades together to take you from dinner to dancing or wear a light veil of colour alone for the perfect daytime pick-me-up. Shades included: In two stunning shades, choose between Rose Glow or Coral Glow. Both shades flatter all skin tones. Features: 2-in-1 blush and highlighter duo Weightless texture and seamless application Enhance and highlights cheeks for a luminous glow Pressed powder duo delivers maximum color with a seamless customizable coverage This product is cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Multi-Icon Eyeshadow Palette

Iconic London Multi-Icon Eyeshadow Palette features 7 universally flattering, butter-soft shades. This carefully curated palette contains the perfect selection of velvety mattes, light-reflecting shimmers, and high-shine foil textures. Effortlessly blend these powerhouse pigments to create glamorous eye looks.Features: 7 pan eyeshadow palette featuring gorgeous foil/matte/shimmer shades The smooth formula blends effortlessly with minimal fallout Has a mix of neutral and bold shades for various occasions Let your creativity loose and create fun eye makeup looksAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Triple Threat Mascara - Black

Fed up of faffing with falsies? Introducing the gold standard of mascaras with ICONIC London Triple Threat Mascara.Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day and well into the night for a dramatic fluttery look. The easy-to-handle slim brush gets right to the root of your lashes for an instant smouldering, fuller lash line, whilst the dense bristles separate and coat lashes evenly with deep-black, intense fullness and length - the best alternative to false lashes.Features: Rich, ultra-black mascara that gives you long, lifted and voluminous lashes Separates and coat lashes evenly from root to tip Lightweight, intensely pigmented formula delivers fuller and fanned out lashes for an intense dramatic look Features an easy-to-handle slim brush for precise application This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Illuminator

Drop everything!ICONIC London Illuminator is the must have product everyone is raving about - from Khloe Kardashian to Jourdan Dunn - get your glow on with this incredible vegan illuminator drops. This concentrated liquid shimmer can be added to your foundation, primer or moisturiser, or simply used on its own for a super highlighted glow. Available in 5 shades, it can also be used to contour. Every drop of this super-concentrated shimmer elixir glides on smoothly to bestow ultra-blendable glow.Shades included: Shine (Pink Pearl): A pink based shimmer to add a pearly shine. Blush (Peachy Rose Gold): A peachy antique-rose based shimmer that adds a warm rosy glow. Original (Champagne Shimmer): A champagne-toned shimmer to add a golden shine. Glow (Terracotta Bronze): A terracotta toned shimmer that bestows a rich bronze glow.Features: Multi-functional liquid illuminator for that instant lit from within glow Features a buildable and blendable formula that glides on smoothly to give you a super highlighted glow The illuminator beautifully enhances the complexion by adding a touch of shimmer to it Can be used alone or in combination with your favourite makeup product This product is 100% vegan and cruelty freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London All Eyes On Me

Frame your face perfectly with this must-have brow and lash trio, Iconic London All Eyes On Me. Use the Eyebrow Cushion to mimic hair-like strokes for natural-looking definition, the Brow Silk Kit to create fluffy, feathery, fuller-looking brows and apply lashings of Triple Threat Mascara for an instant wide-eyed look.This kit contains: Iconic London Triple Threat Mascara - Black (9ml): Fed up of faffing with falsies? Introducing the gold standard of mascaras with ICONIC London Triple Threat Mascara. Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day and well into the night for a dramatic fluttery look. The easy-to-handle slim brush gets right to the root of your lashes for an instant smouldering, fuller lash line, whilst the dense bristles separate and coat lashes evenly with deep-black, intense fullness and length - the best alternative to false lashes. Iconic London Brow Silk (1pc): Introducing Iconic London Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold ICONIC tube with a precision fibre applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise.There's NO crunchy finish or stiff-feeling brows here! The max-hold gel-wax goes on with a slight whitish pay off ( the initial colour is a guide to check whether all brow hair has been covered), lets you play and shape your arches until you're happy with your look, and then sets as a transparent film with up to a 16H hold. What's not to love?And as if lovely, lifted brows wasn't enough, this makeup must-have is infused with argan oil from Morocco, renowned for its nourishing and conditioning properties, and also vitamin peptides, which are known for their thickening, strengthening and growth stimulating benefits. Iconic London Sculpt & Boost Eyebrow Cushion - Medium (1pc): Use the ICONIC Brow Cushion to colour, contour and shade your brows. Whether that's filling in any sparse areas or adding depth and definition to your arches, the unique formula creates effortlessly fuller-looking brows in an instant, with its rich smudge-proof and sweat resistant pigments. About the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London HD Blend Complete Set

Blend, buff and polish your base to flawless finesse with ICONIC London HD Blend Complete Set - the next generation of makeup brushes! Packed with hundreds of bristles in a uniquely shaped brush head, HD Blend Brushes are perfect for applying and blending in any formula to create a 'second-skin' finish to your makeup look.Each HD Blend Brush is uniquely designed to push makeup products into the skin and create seamless and perfectly beautiful looking skin. All makeup formulas are easy to apply with these bespoke brush handles.The set includes: Face Buffer Brush: Use to buff in your base products. Contour Buffer Brush: Create a seamless and sculpted contour. Baking Brush: Apply baking powder with precision. Nose Contour Brush: For a seamless and sculpted nose contour. Highlighting Brush: Perfect blending for base highlight. Contour Application Brush: Apply contour products with precision. Precision Highlighting Brush: Perfect for inner-corner highlight. Spot Concealing Brush: Precision concealer application. Concealer Brush: Use under the eyes or over redness.About the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Sheer Bronze

Get that holiday glow every single day with the Iconic London Sheer Bronze. The first ever liquid bronzer, Sheer Bronze is the perfect post-holiday pick me up for your skin! The easy to blend, unique gel-to-watercolour formula that effortlessly melts into your skin leaving your complexion radiant and luminous. Get ready to glow like never before…Sheer Bronze is the ultimate bronzing product to recreate natural sunkissed dewy bronze. The very first liquid bronzer, it's highly blendable and super easy to use - with a natural-looking subtle finish that can be built up to increase the colour intensity.Infused with horehound extract known for its anti-pollution benefits, this vegan formula contains an advanced soft-focus complex. The result? A healthy-looking, flawless, dewy sun-kissed sheen.Available in six, complementary skin shades: Beach Vibes: For fair to light skin tones. Sun Kiss: For light skin tones with cool undertones. Golden Hour: For light to medium skin tones. Caramel Glow: For tan skin tones. Spiced Tan: For deep skin tones. Sunset Bronze: For very deep skin tones.Sheer Bronze is the perfect answer to recreate that post-holiday bronze look all year round.Features: Pigmented liquid bronzer that is easy to blend Infused with horehound extract that is known for its anti-pollution benefits Unique gel-to-water formula that effortlessly melts into your skin Gives you a radiant and luminous complexion Easy to use bronzer that gives a subtle finish Intense color build up that gives a dewy, sun-kissed sheenAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Sheer Blush

Make your glow pop with the ultimate complexion pick-me-up! Formulated with a plant extract known for its anti-pollution benefits, the water-rich ICONIC London Sheer Blush melts into the skin, giving cheeks and lips a beautiful veil of soft-focus colour. The easy squeeze tube and unique gel-to-watercolour formula puts you in full control of your blush. A dream to build and blend, this lightweight gel transforms into a liquid, releasing vibrant coated pigments that leave cheeks looking sculpted and lifted.Shades included: From soft and sultry to vibrant and bold, there are six dewy shades for every look and mood. Use alone or mix your favourite shades for a totally custom blush. Rose Riot - Pale pastel pink Cheeky Coral - Creamy coral pink Power Pink - Vivid mid pink Fresh Faced - Warm fawn pink Fearless Flush - Warm berry pink Berry Boom - Deep cocoa berryFeatures: Glow tanning spray that gives you the best glowing tan Enriched with hyaluronic acid, multi-vitamins, cucumber extracts and chamomile extracts Gives you a nourished and healthy-looking tan finish The tan lasts long and does not dry out your skin Has a divine fragrance that masks the tanning odourAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Enrich And Elevate Mascara - Black

Introducing the first kind-to-lashes mascara that lengthens, curls and lifts with active growth agent, Symlash, in the truly Iconic formula! Get volumized, fluttery, panoramic lashes in seconds…Amp up your lash game with Iconic London Enrich & Elevate Mascara. This is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect - but coats your lashes with lash-loving ingredients for up to 14-hours of wear* AND helps you work towards stronger, longer and fuller-looking lashes. In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks*! Basically, your lashes will get even more gorgeous with every application.Goodbye lackluster lashes - hello fluttering fabulousness! Get ready to take your lashes to the max! The latest Iconic innovation is the modern way to wear mascara - a weightless formula that still adds impact - and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks*. It's the mascara that just keeps on giving!Pssttt! Enrich and Elevate is perfect for some longer-term lash TLC if you've overdone it on the eyelash extensions

ICONIC London Lip Plumping Gloss - Love Struck

Cushion-y lips without the commitment? ICONIC London Lip Plumping Gloss has got you babe!The ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide that helps to support natural collagen production for more defined and voluminous looking lips. Nourishing aloe vera and toning green coffee oil keep your pout kissably soft and smooth. For a fresh finish, the minty menthol and frescolat adds a cooling tingle. Enriched with ingredients to create a hydrated, fuller looking pout, these ultra wearable glosses help give lip contours a more defined and voluminous appearance. Has a fresh minty scent. Available in multiple sheer shades to flatter all skin tones; from taupe to dark cherry. Wear alone for a quick boost or layer over your lip colour to plump up the volume.Shades included: Nearly Nude - A soft taupe shade Peek-a-Boo - A bright pink shade Lovestruck - A mid pink shade Feeling It - A brown nude shade Not Your Baby - A light pastel pink shade Sweet Talk - A bright candy pink shadeFeatures: Lip gloss that plumps as well as hydrates lips Enriched with the goodness of aloe vera and green coffee oil Provides a cooling and soothing sensation Gives you soft, smooth and voluminous looking lips Has a fresh, minty fragrance The shimmer finish will glam up any look This product is 100% vegan, paraben free and cruelty-free Available in multiple sheer shadesAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Lip Plumping Gloss - Nearly Nude

Cushion-y lips without the commitment? ICONIC London Lip Plumping Gloss has got you babe!The ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide that helps to support natural collagen production for more defined and voluminous looking lips. Nourishing aloe vera and toning green coffee oil keep your pout kissably soft and smooth. For a fresh finish, the minty menthol and frescolat adds a cooling tingle. Enriched with ingredients to create a hydrated, fuller looking pout, these ultra wearable glosses help give lip contours a more defined and voluminous appearance. Has a fresh minty scent. Available in multiple sheer shades to flatter all skin tones; from taupe to dark cherry. Wear alone for a quick boost or layer over your lip colour to plump up the volume.Shades included: Nearly Nude - A soft taupe shade Peek-a-Boo - A bright pink shade Lovestruck - A mid pink shade Feeling It - A brown nude shade Not Your Baby - A light pastel pink shade Sweet Talk - A bright candy pink shadeFeatures: Lip gloss that plumps as well as hydrates lips Enriched with the goodness of aloe vera and green coffee oil Provides a cooling and soothing sensation Gives you soft, smooth and voluminous looking lips Has a fresh, minty fragrance The shimmer finish will glam up any look This product is 100% vegan, paraben free and cruelty-free Available in multiple sheer shadesAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Lip Plumping Gloss - Not Your Baby

Cushion-y lips without the commitment? ICONIC London Lip Plumping Gloss has got you babe!The ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide that helps to support natural collagen production for more defined and voluminous looking lips. Nourishing aloe vera and toning green coffee oil keep your pout kissably soft and smooth. For a fresh finish, the minty menthol and frescolat adds a cooling tingle. Enriched with ingredients to create a hydrated, fuller looking pout, these ultra wearable glosses help give lip contours a more defined and voluminous appearance. Has a fresh minty scent. Available in multiple sheer shades to flatter all skin tones; from taupe to dark cherry. Wear alone for a quick boost or layer over your lip colour to plump up the volume.Shades included: Nearly Nude - A soft taupe shade Peek-a-Boo - A bright pink shade Lovestruck - A mid pink shade Feeling It - A brown nude shade Not Your Baby - A light pastel pink shade Sweet Talk - A bright candy pink shadeFeatures: Lip gloss that plumps as well as hydrates lips Enriched with the goodness of aloe vera and green coffee oil Provides a cooling and soothing sensation Gives you soft, smooth and voluminous looking lips Has a fresh, minty fragrance The shimmer finish will glam up any look This product is 100% vegan, paraben free and cruelty-free Available in multiple sheer shadesAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Lip Plumping Gloss - Sweet Talk

Cushion-y lips without the commitment? ICONIC London Lip Plumping Gloss has got you babe!The ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide that helps to support natural collagen production for more defined and voluminous looking lips. Nourishing aloe vera and toning green coffee oil keep your pout kissably soft and smooth. For a fresh finish, the minty menthol and frescolat adds a cooling tingle. Enriched with ingredients to create a hydrated, fuller looking pout, these ultra wearable glosses help give lip contours a more defined and voluminous appearance. Has a fresh minty scent. Available in multiple sheer shades to flatter all skin tones; from taupe to dark cherry. Wear alone for a quick boost or layer over your lip colour to plump up the volume.Shades included: Nearly Nude - A soft taupe shade Peek-a-Boo - A bright pink shade Lovestruck - A mid pink shade Feeling It - A brown nude shade Not Your Baby - A light pastel pink shade Sweet Talk - A bright candy pink shadeFeatures: Lip gloss that plumps as well as hydrates lips Enriched with the goodness of aloe vera and green coffee oil Provides a cooling and soothing sensation Gives you soft, smooth and voluminous looking lips Has a fresh, minty fragrance The shimmer finish will glam up any look This product is 100% vegan, paraben free and cruelty-free Available in multiple sheer shadesAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Lip Plumping Gloss - Feeling It

Cushion-y lips without the commitment? ICONIC London Lip Plumping Gloss has got you babe!The ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with a biomimetic peptide that helps to support natural collagen production for more defined and voluminous looking lips. Nourishing aloe vera and toning green coffee oil keep your pout kissably soft and smooth. For a fresh finish, the minty menthol and frescolat adds a cooling tingle. Enriched with ingredients to create a hydrated, fuller looking pout, these ultra wearable glosses help give lip contours a more defined and voluminous appearance. Has a fresh minty scent. Available in multiple sheer shades to flatter all skin tones; from taupe to dark cherry. Wear alone for a quick boost or layer over your lip colour to plump up the volume.Shades included: Nearly Nude - A soft taupe shade Peek-a-Boo - A bright pink shade Lovestruck - A mid pink shade Feeling It - A brown nude shade Not Your Baby - A light pastel pink shade Sweet Talk - A bright candy pink shadeFeatures: Lip gloss that plumps as well as hydrates lips Enriched with the goodness of aloe vera and green coffee oil Provides a cooling and soothing sensation Gives you soft, smooth and voluminous looking lips Has a fresh, minty fragrance The shimmer finish will glam up any look This product is 100% vegan, paraben free and cruelty-free Available in multiple sheer shadesAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Precision Duo Contour Pot - Medium Shadow

It's time to discover a brand new way to contour. Introducing Iconic London Precision Duo Contour Pots. Forget harsh lines and VCLs (that's visible contour lines, babes!), 2021's clever contouring update means you're left with a seamless, blown-out beautiful finish… every single time. Get ready to be wowed by the transformative textures - a cream base with a velvety setting powder. Think soft, sculpted cheekbones and sweeping, shaded shadows - this is contouring, the modern way. Are you ready to shape, set, seal? You bet you are… Wanna know the secret to seriously seamless shading? It's all in two texture innovation. This unique layering contour combo allows you to sculpt your features with a feather-light cream base before locking in your look with a soft-as-suede ultra-fine powder. Plus, both have a beautifully matte finish to create a natural look - no shine needed babes! The result? A long-lasting, natural-looking contour that's got to be seen to be believed! Trust us, you won't want a filter when your glam's this good.Shades Included: Light Shadow: A barely-there beauty that offers a whisper of beige to your skin. Medium Shadow: A cool-toned taupe brown that effortlessly melts into the skin. Tan Shadow: A chestnut brown that's cool undertones help sculpt like nothing you've tried before. Deep Shadow: Is the one you want - it's beautiful berry brown adds depth and definition in an instant.Features: Richly pigmented cream and powder contour in one Blends effortlessly on the skin and gives a streak-free finish A feather-light cream base with a soft-as-suede ultra-fine powder to lock in your look Can be easily blended with fingers or with a brush/sponge Multipurpose product, easy to apply and is travel friendly 100% cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Precision Duo Contour Pot - Deep Shadow

It's time to discover a brand new way to contour. Introducing Iconic London Precision Duo Contour Pots. Forget harsh lines and VCLs (that's visible contour lines, babes!), 2021's clever contouring update means you're left with a seamless, blown-out beautiful finish… every single time. Get ready to be wowed by the transformative textures - a cream base with a velvety setting powder. Think soft, sculpted cheekbones and sweeping, shaded shadows - this is contouring, the modern way. Are you ready to shape, set, seal? You bet you are… Wanna know the secret to seriously seamless shading? It's all in two texture innovation. This unique layering contour combo allows you to sculpt your features with a feather-light cream base before locking in your look with a soft-as-suede ultra-fine powder. Plus, both have a beautifully matte finish to create a natural look - no shine needed babes! The result? A long-lasting, natural-looking contour that's got to be seen to be believed! Trust us, you won't want a filter when your glam's this good.Shades Included: Light Shadow: A barely-there beauty that offers a whisper of beige to your skin. Medium Shadow: A cool-toned taupe brown that effortlessly melts into the skin. Tan Shadow: A chestnut brown that's cool undertones help sculpt like nothing you've tried before. Deep Shadow: Is the one you want - it's beautiful berry brown adds depth and definition in an instant.Features: Richly pigmented cream and powder contour in one Blends effortlessly on the skin and gives a streak-free finish A feather-light cream base with a soft-as-suede ultra-fine powder to lock in your look Can be easily blended with fingers or with a brush/sponge Multipurpose product, easy to apply and is travel friendly 100% cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Precision Duo Contour Pot - Light Shadow

It's time to discover a brand new way to contour. Introducing Iconic London Precision Duo Contour Pots. Forget harsh lines and VCLs (that's visible contour lines, babes!), 2021's clever contouring update means you're left with a seamless, blown-out beautiful finish… every single time. Get ready to be wowed by the transformative textures - a cream base with a velvety setting powder. Think soft, sculpted cheekbones and sweeping, shaded shadows - this is contouring, the modern way. Are you ready to shape, set, seal? You bet you are… Wanna know the secret to seriously seamless shading? It's all in two texture innovation. This unique layering contour combo allows you to sculpt your features with a feather-light cream base before locking in your look with a soft-as-suede ultra-fine powder. Plus, both have a beautifully matte finish to create a natural look - no shine needed babes! The result? A long-lasting, natural-looking contour that's got to be seen to be believed! Trust us, you won't want a filter when your glam's this good.Shades Included: Light Shadow: A barely-there beauty that offers a whisper of beige to your skin. Medium Shadow: A cool-toned taupe brown that effortlessly melts into the skin. Tan Shadow: A chestnut brown that's cool undertones help sculpt like nothing you've tried before. Deep Shadow: Is the one you want - it's beautiful berry brown adds depth and definition in an instant.Features: Richly pigmented cream and powder contour in one Blends effortlessly on the skin and gives a streak-free finish A feather-light cream base with a soft-as-suede ultra-fine powder to lock in your look Can be easily blended with fingers or with a brush/sponge Multipurpose product, easy to apply and is travel friendly 100% cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name,it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Seamless Concealer - Light Cream

Get ready for unreal skin. ICONIC London Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. No need to cover up, babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing the look of dark circles, redness, and blemishes, it creates seriously seamless coverage and skin that looks almost naked. 100% perfected, 0% cakey. Easily buildable for lasting, custom camouflage from light to full, this does-it-all concealer comes in various shades that adapt to just about every skin tone. Seamless Concealer is coverage you wear, not coverage that wears you.Shades included: Fair-Medium SkinWarm undertone: Fair NudeCool undertone: Lightest NudeNeutral undertone: Light Cream Medium-Tan SkinWarm undertone: BeigeCool undertone: Natural BeigeNeutral undertone: Fawn Tan-Dark SkinWarm undertone: Warm TanCool undertone: Natural TanNeutral undertone: Deep tan Dark-Deep SkinWarm undertone: Deepest NudeCool undertone: MahoganyNeutral undertone: Rich EbonyFeatures: Liquid concealer that covers blemishes, redness, dark spots and dark circles and gives you a natural finish Features a long wearing formula that offers buildable coverage The unique lightweight, silky texture blends seamlessly into the skin giving a cakey look Comes with a doe foot applicator that makes application, simple, easy and and effortless Available in shades that suit all skin tones This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name, it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Seamless Concealer - Fair Nude

Get ready for unreal skin. ICONIC London Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. No need to cover up, babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing the look of dark circles, redness, and blemishes, it creates seriously seamless coverage and skin that looks almost naked. 100% perfected, 0% cakey. Easily buildable for lasting, custom camouflage from light to full, this does-it-all concealer comes in various shades that adapt to just about every skin tone. Seamless Concealer is coverage you wear, not coverage that wears you.Shades included: Fair-Medium SkinWarm undertone: Fair NudeCool undertone: Lightest NudeNeutral undertone: Light Cream Medium-Tan SkinWarm undertone: BeigeCool undertone: Natural BeigeNeutral undertone: Fawn Tan-Dark SkinWarm undertone: Warm TanCool undertone: Natural TanNeutral undertone: Deep tan Dark-Deep SkinWarm undertone: Deepest NudeCool undertone: MahoganyNeutral undertone: Rich EbonyFeatures: Liquid concealer that covers blemishes, redness, dark spots and dark circles and gives you a natural finish Features a long wearing formula that offers buildable coverage The unique lightweight, silky texture blends seamlessly into the skin giving a cakey look Comes with a doe foot applicator that makes application, simple, easy and and effortless Available in shades that suit all skin tones This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name, it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Seamless Concealer - Beige

Get ready for unreal skin. ICONIC London Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. No need to cover up, babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing the look of dark circles, redness, and blemishes, it creates seriously seamless coverage and skin that looks almost naked. 100% perfected, 0% cakey. Easily buildable for lasting, custom camouflage from light to full, this does-it-all concealer comes in various shades that adapt to just about every skin tone. Seamless Concealer is coverage you wear, not coverage that wears you.Shades included: Fair-Medium SkinWarm undertone: Fair NudeCool undertone: Lightest NudeNeutral undertone: Light Cream Medium-Tan SkinWarm undertone: BeigeCool undertone: Natural BeigeNeutral undertone: Fawn Tan-Dark SkinWarm undertone: Warm TanCool undertone: Natural TanNeutral undertone: Deep tan Dark-Deep SkinWarm undertone: Deepest NudeCool undertone: MahoganyNeutral undertone: Rich EbonyFeatures: Liquid concealer that covers blemishes, redness, dark spots and dark circles and gives you a natural finish Features a long wearing formula that offers buildable coverage The unique lightweight, silky texture blends seamlessly into the skin giving a cakey look Comes with a doe foot applicator that makes application, simple, easy and and effortless Available in shades that suit all skin tones This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name, it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Seamless Concealer - Deep Tan

Get ready for unreal skin. ICONIC London Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. No need to cover up, babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing the look of dark circles, redness, and blemishes, it creates seriously seamless coverage and skin that looks almost naked. 100% perfected, 0% cakey. Easily buildable for lasting, custom camouflage from light to full, this does-it-all concealer comes in various shades that adapt to just about every skin tone. Seamless Concealer is coverage you wear, not coverage that wears you.Shades included: Fair-Medium SkinWarm undertone: Fair NudeCool undertone: Lightest NudeNeutral undertone: Light Cream Medium-Tan SkinWarm undertone: BeigeCool undertone: Natural BeigeNeutral undertone: Fawn Tan-Dark SkinWarm undertone: Warm TanCool undertone: Natural TanNeutral undertone: Deep tan Dark-Deep SkinWarm undertone: Deepest NudeCool undertone: MahoganyNeutral undertone: Rich EbonyFeatures: Liquid concealer that covers blemishes, redness, dark spots and dark circles and gives you a natural finish Features a long wearing formula that offers buildable coverage The unique lightweight, silky texture blends seamlessly into the skin giving a cakey look Comes with a doe foot applicator that makes application, simple, easy and and effortless Available in shades that suit all skin tones This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name, it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Seamless Concealer - Natural Tan

Get ready for unreal skin. ICONIC London Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. No need to cover up, babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing the look of dark circles, redness, and blemishes, it creates seriously seamless coverage and skin that looks almost naked. 100% perfected, 0% cakey. Easily buildable for lasting, custom camouflage from light to full, this does-it-all concealer comes in various shades that adapt to just about every skin tone. Seamless Concealer is coverage you wear, not coverage that wears you.Shades included: Fair-Medium SkinWarm undertone: Fair NudeCool undertone: Lightest NudeNeutral undertone: Light Cream Medium-Tan SkinWarm undertone: BeigeCool undertone: Natural BeigeNeutral undertone: Fawn Tan-Dark SkinWarm undertone: Warm TanCool undertone: Natural TanNeutral undertone: Deep tan Dark-Deep SkinWarm undertone: Deepest NudeCool undertone: MahoganyNeutral undertone: Rich EbonyFeatures: Liquid concealer that covers blemishes, redness, dark spots and dark circles and gives you a natural finish Features a long wearing formula that offers buildable coverage The unique lightweight, silky texture blends seamlessly into the skin giving a cakey look Comes with a doe foot applicator that makes application, simple, easy and and effortless Available in shades that suit all skin tones This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name, it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.

ICONIC London Seamless Concealer - Mahogany

Get ready for unreal skin. ICONIC London Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. No need to cover up, babe. The flexible pigments create a micro-concealing effect just where you need it the most. Diffusing the look of dark circles, redness, and blemishes, it creates seriously seamless coverage and skin that looks almost naked. 100% perfected, 0% cakey. Easily buildable for lasting, custom camouflage from light to full, this does-it-all concealer comes in various shades that adapt to just about every skin tone. Seamless Concealer is coverage you wear, not coverage that wears you.Shades included: Fair-Medium SkinWarm undertone: Fair NudeCool undertone: Lightest NudeNeutral undertone: Light Cream Medium-Tan SkinWarm undertone: BeigeCool undertone: Natural BeigeNeutral undertone: Fawn Tan-Dark SkinWarm undertone: Warm TanCool undertone: Natural TanNeutral undertone: Deep tan Dark-Deep SkinWarm undertone: Deepest NudeCool undertone: MahoganyNeutral undertone: Rich EbonyFeatures: Liquid concealer that covers blemishes, redness, dark spots and dark circles and gives you a natural finish Features a long wearing formula that offers buildable coverage The unique lightweight, silky texture blends seamlessly into the skin giving a cakey look Comes with a doe foot applicator that makes application, simple, easy and and effortless Available in shades that suit all skin tones This product is 100% vegan and cruelty-freeAbout the Brand: Founded six years ago by entrepreneur - Jade Elliot, ICONIC London is world-famous for glow-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London created on-the-glow products that made customers feel as good as they look with instant, instagrammable effects.ICONIC isn't just a name, it's an empowering energy - a self-affirming and fearless mood! The passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, they've got products to add the wow factor to your look. From being featured in popular magazines to being connected with makeup artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, their products have graced the faces of A-listers worldwide! ICONIC's products are 100% cruelty free and all their brushes and hero Illuminators are totally vegan.